Maddy Cablao is a Filipino-Australian creative with a background in fashion design as the founder of MADMADE. Alongside motherhood and working in managerial accounting, her creative practice has evolved into finding moments of expression within everyday life through content creation, styling, sewing, and visual storytelling.

Her work is shaped by nostalgia, music, cultural identity, and personal style, often exploring how creativity can exist in smaller, quieter forms outside of traditional creative industries. Through “micro creativity,” she documents the intersection of womanhood, motherhood, and identity - capturing the ways creativity continues to persist alongside work, routine, and care.